Wednesday, 28 March 2007

Will the McJob become the McSoft job?

For the last 4 years McDonalds have been in a running battle with dictionaries (for example, Merriam-Webster Collegiate) over the word "McJob" which is defined as

"low-paying and dead-end work".

The powers-that-be at the fast food monolith feel they are being unfairly treated.

Boo hoo! If you don't like the game, pack up and go home.

Of course, the film "Supersize Me" and the notorious McLibel case in the UK (which went all the way to the European Court of Human rights) have done nothing to make the Company of the Golden Arches universally popular.

In fact, one of the few companies I can think of that is more unpopular than McDonalds is Microsoft. Personally, I was less than enamoured when that virus called Internet Explorer 7 wiped out my computer's directory.

And now we are waiting for Computer Armageddon.

Yes, Windows Vista is coming, ready or not.

There are tales of woe springing up all over the internet about this monstrosity. One of the most interesting and authoritative is by a New Zealand computer expert, Peter Gutmann

http://www.cs.auckland.ac.nz/~pgut001/pubs/vista_cost.html

Actually, I'm quite sad about this merger between McDonalds and Microsoft. Instead of two companies to hate, from Sunday there will only be one.

0 comments: